Just to clarify: There are some HoV variants that you can get in the wild, but others that are bred only, which is why you'll want the Bleeding Hearts. I don't know fur sure which ones, but I think at least this one is bred only: 
All of my others I have at least two that were found in the wild, although with one variant, my second one was gifted, so that variant might also be bred only. To clarify further: The first year a variant is out, you'll get the newest variant by gifting a plant to another user if you gift it ON the 14th. We all generally use the gifting thread, and there are generally no rules that day about taking any. (Since we all want to make certain what we offer gets taken so we can get the new plant.) Make sure Exterminans has actually turned on the event first; also make sure you're not late, by whatever time zone he is in. Which might be Germany, but might not.
Last year we actually got a completely different plant, the Be My Valentine plant. Whether or not that one will be available in the wild, whether that plant will have further variants, or whether it will be able to breed with anything else, is completely unknown at this point.